I see art as an essential part of life. As nothing less than magic – a transformative force that affects the mind, body and emotional states. Ideally, it is a daily spiritual practice, similar to exercise or meditation – an active action that balances the wear and tear of everyday life.

 

Choosing art as a profession was a natural choice. I studied for a bachelor’s degree in Art and Education at Beit Berl College, where I found a vibrant and supportive community of artists. Upon graduation, I found the art world daunting and mysterious, so I turned to working in galleries in Tel Aviv – to understand it from the inside. For several years, I was exposed to the behind-the-scenes: working as an administrator in galleries, I learned how to promote artists, raise resources and produce exhibitions.

 

In 2011, I was appointed curator at RawArt Gallery. I went into this role with the intent of making the art world more accessible and less intimidating for young artists like myself. I discovered that I loved accompanying artists – in the processes of formulating, exposing, and building exhibitions – and providing a safe space that allowed them to grow. I saw a mission in promoting anonymous artists, and in giving a platform to those who had not received institutional recognition yet.

 

After about five years, I set out on my own as a curator. I focused on non-profit art, and curated exhibitions at major institutions such as the Tel Aviv Museum, Umm al-Fahm Museum, Bat Yam Museum, Night Light Festival, Open House Festival, and more. At the same time, I served as a coordinator at the Artists' Union (2017–2021), where I initiated professional guidance programs in collaboration with the Tel Aviv-Yafo Municipality – teaching artists how to write artist statements, grant applications, building budgets, and more.

 

Over the years, I have been exposed to the depth of the difficulty that artists experience with the administrative aspects of their work – and I realized that I want to give them the “rod,” not the fish. I fell in love with the process of mentoring. As a mentor, I have worked with creators of all ages, identities, religions and genders, and I have learned to what extent creative action – at any age and at any political circumstance – is an act of courage, of love for yourself and for life.

 

The understanding that mentoring is the heart of my work has deepened. Today, I choose to curate few exhibitions and focus mainly on accompanying artists. I recently won the 2024 curatorial research grant from the The Institute for Israeli Art of the Academic College of Tel Aviv-Yafo, for my current curatorial work on the exhibition "Quds village as a Case Study to Observe the Systematic Erasure Processes of Palestinian Land and Memory, through Dialogue Between a Group of Artists and Creators and Archaeological Research," which is scheduled to be presented at the Umm el-Fahem Museum of Art in 2026 and will be accompanied by a comprehensive research book. At the same time, I am in the process of training as an arts therapist at Kibbutzim College - a natural continuation of my passion to provide emotional and professional support to creators.

 

I bring with me a non-judgmental approach, empathetic curiosity, and the ability to put into words what artists sometimes find difficult to express themselves. I know how difficult it is to write about yourself and your work – and how some of the creative decisions are intuitive, not always explainable. I have learned to ask the right questions, to help with precision, to listen to what is hidden between the lines.

 

Additionally, I have judged dozens of calls for exhibitions, awards, and residency programs. I have written hundreds of applications for artists and institutions – I am intimately familiar with the language, the requirements, and the way that judging committees read texts and look at portfolio's.

 

I operate out of a deep belief in the power of art to transform, heal, and connect. I believe that creativity is a real necessity – no less than love. I work to support, encourage, accompany, and assist artists in obtaining what they need to continue creating: exhibitions, community frameworks, residency programs, and financial support.